In today’s digital world, your website is one of the first impressions potential clients and users will have of your law firm. If you are an attorney looking to develop a website for your law firm, there are plenty of factors you should keep in mind when developing the site. It might help if you think about designing your website from the perspective of people who may want to hire you someday. You’ll want to make it easy for people to get a sense of who you are as a lawyer, what services you provide, and how much they’ll cost them. This article covers some essential tips on creating an effective website design for law firms.
Be Clear about Your Services
The first and most important thing that a potential client will be looking for on your website is a clear list of your services. This is important because it will help people know what they are looking for when they come to your site. If people can’t find the information they need, they’ll likely leave your site, never to return. It’s also a good idea to make sure your list of services is in the appropriate section of your site.
Good Design Is Good Marketing
When you think about design and marketing, you probably think they are two different things. Design is what you are creating on the outside, while marketing is what you create on the inside. When it comes to website design, the true purpose of your site isn’t just to visually reflect who you are. It’s also to engage your audience, compel them to take desired action, and ultimately lead them to conversion. The design of your site has a huge impact on these things. The right combination of images, colours, words, and layout can increase your website’s conversion rate by as much as 80%!
Responsive Design is a Must
The technology for creating website design for law firms has come a long way in the last decade. Now that we are in the age of mobile devices and responsive design, we’ve seen a drastic shift. In fact, mobile devices now account for more than half of all internet traffic, and over 60% of people will leave a website if it isn’t mobile-friendly. You have to keep these statistics in mind when designing a website for your law firm. Your site needs to be responsive so that people can access it and use it in a way that is comfortable, no matter what device they are using.
With these tips in mind, you should be able to create a website that effectively engages your audience and creates the best possible image for your law firm.